TrüNorth Global™ Announces Appointment of Lance Eskridge to Chief Commercial Officer

Charlotte, NC (October 5, 2021) – TrüNorth Global™, the leading global provider of commercial asset protection for all commercial trucks, construction equipment, steam and cargo ships, power generation, and air, is pleased to announce the recent promotion of Lance Eskridge to Chief Commercial Officer (CCO). Lance brings nearly 40 years of leadership experience in the transportation industry to his role in customer interface with TrüNorth Global product and service offerings, ensuring all functions of TrüNorth Global are aligned to meet our strategic commercial and organizational objectives.

“Lance has played an instrumental role in our growth from a leading North American provider of commercial asset protection, to securing our success as a global industry leader,” said William Eskridge, TrüNorth Global Chairman/CEO. “As a well-respected transportation industry veteran, he’s successfully leveraged the relationships, knowledge, and deep skills he’s gained over nearly four decades, to the advantage of our firm, our partners, and our customers. I have great confidence in his ability to continue to inspire the leaders of our management team, as well as our industry partners, enabling us to collectively capitalize on the unique opportunities that lie ahead in this rapidly-changing industry.”

Formerly the firm’s Vice President of Business Development, Lance was in evaluating and implementing the company’s short- and long-term sales strategies, recommending product and service enhancements to improve customer satisfaction and sales potential, and developing relationships and structuring effective partnerships with channel partners throughout the company’s global footprint. He began his transportation industry career in 1980 with Yellow Freight Systems and held progressively demanding management and leadership positions at Viking Freight, UPS Freight, YRC Worldwide and CEVA Logistics before joining TrüNorth Global to drive the firm’s strategic sales growth. He brings deep expertise in leading high-volume P&L performance improvement, organizational restructuring, risk management, customer service and sales management. He has led multiple successful initiatives streamlining systems and processes, improving efficiency and productivity, reducing costs, and enhancing shipping time. He also has a strong track record in building top-performing union and non-union teams, and ensuring safe, environmentally compliant workplace environments.

About TrüNorth GlobalTM

At TrüNorth Global™, our commitment to keeping our customers on the road drives everything we do, from providing the most comprehensive aftermarket coverage in the industry through our TrüNorth and OEM2 warranties, to our TrüTow roadside assistance service, programs for Class 3-7 commercial work trucks, and flexible private-label programs based on the needs of our dealer partners and their hard-working customers. Our real-time GPS tracking technology and 24/7 direct access to claims representatives via phone, web, mobile App and text are just a few examples of our ongoing resolve to continue paving the way for the future of our industry.

By employing the finest professionals in transportation, finance, actuary and customer service, and offering outstanding program value, we have solidified our position as the global industry leader in transportation-related warranty programs and services. More importantly, we continue to earn the trust and confidence of the fleets, finance companies, drivers, dealers and communities in which we operate through a reputation built on honesty, integrity and financial strength. For more information visit

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